Mozilla Marketing Challenge: Impact Mozilla

in

Find out more at http://ImpactMozilla.com
Mozilla Corporation is launching a community based marketing challenge. In an effort to improve Firefox's user retention, we are reaching out to potential partners in the Mozilla community, marketing field, and leading international graduate and undergraduate institutions in the U.S and abroad.
Our marketing challenge will be structured in two rounds. First, entrants, either individuals or teams, will submit a one-page executive summary of their marketing plan. The marketing plans can either address Firefox's user retention or any other task that will help improve the Mozilla community. The deadline for the first submission is October 24th.
After the submission deadline has passed, a panel of judges will select the top ten entries according to the following criteria:

  • Spirit. Does the marketing program embody the spirit of Mozilla and its global community?<?li>
  • Professionalism and thoroughness. Has the proposal been well thought out and developed, integrating marketing strategy with tactics and creativity?
  • Framework. Is the proposal based on a structured framework for approaching and solving the particular marketing challenge?
  • Business decision. Does the program make good business sense from an investment standpoint?
  • Measurability. Is there a relatively easy way to measure the program's effect on solving the challenge is set out to solve?

On November 5th, we will share with the world the top ten marketing plans. These ten finalists will then have until December 5th to submit a second, more detailed 10 page marketing plan. The final winner will be chosen by the community and will receive a $3,000 cash prize and the opportunity to implement their vision.
As a hybrid organization, Mozilla's success depends tremendously upon community support and participation. Please visit the project website http://impactmozilla.com and contact marketingchallenge@mozilla.com if you have more questions.

firefox or google chrome

Posted November 21st, 2008 by bharath_marur

wat do u fel weather firefox or google chrome is best browser let us share our experiences in contrast of firefox wid google chrome

is the firefox a kind of a superhero?

Posted October 8th, 2008 by lakyesta

Have anyone ever given a thought to the word firefox souding like a superhero the likes of spiderman, superman, ...

Impact Mozilla Live!

Posted October 1st, 2008 by lmesa

Hi All,
Just wanted to give you a heads up that http://ImpactMozilla.com is now live! Check out the website for more details about our newest community challenge and you could have a chance to win $3,000.00!
Here is the basic outline of the challenge in case you missed it------>

FOSS@CLASS

Posted September 23rd, 2008 by rjian
in
09/27/2008 - 08:00
09/27/2008 - 09:59
Etc/GMT

Mindanao Open Source Society will host the 1st FOSS@CLASS an Introductory to Free and Open Source Software and GNU/Linux. In-connection to the software freedom day. The aim of the event is to orient and power of FOSS. Together with the COMTECH Institute Inc. and D'COMTECHIAN on September 27, 2008 at COMTECH Institute Inc. Isabela City,Philippines.

Question about the Marketing Challenge structure

Posted September 2nd, 2008 by jglassenberg

I was just wondering if it is best to encourage a one page executive summary for the first round, followed up with a detailed marketing plan for the finalists.  Executive summaries are supposed to be written after the rest of the marketing plan is written, so the above strategy may not encourage entrants to develop the most detailed, high quality plans.  Requesting a full marketing pl

Email

Posted August 28th, 2008 by salaampat

Is the topic of implementing email accounts been brought to the forum?  I know a little bit of html codes and I'm a fast learner.  I have a website called Talk Of The Web 

Take the bitter Microft pill ..and turn it around

Posted August 22nd, 2008 by bugaz

was just thinking at the impact microsoft ha sin Zimbabwe, let alone Africa. am a website designer but software engineer by qualifications and l have been taking what Microsoft has taught us over the years...all my websites have a tag that insists you download firefox for best view otherwise it ain't that compatible with IE...

E-FORTRESS

Posted August 5th, 2008 by E-Tvrdjava
in
09/04/2008 - 16:33
09/06/2008 - 06:33
Europe/Belgrade

04. – 06. september 2008.
Trenches of Niš Fortress
Promotion of the Internet, open source projects, software, organization...
10 year anniversary of Mozilla.org and promotion of Firefox3 browser
Reviving nature in the center of the city
project:

What do you think?

Posted August 4th, 2008 by lmesa

Thank you to all of you that have already subscribed!

We just want you to know that we're currently working on getting all the details together for the challenge and that we're really excited to get this project off the ground. We're thinking of launching sometime in late September or October, but in the meantime, we'd like to get some feedback and suggestions from you:

Firefox Rocks!

Posted July 28th, 2008 by Bipro Ranjan Dhar




monetary reward program

Posted July 16th, 2008 by web browsers

Offering a t-shirt in exchange for points isn't very serious, and the top 250 links page doesn't count for much because of the nofollow tags. I think if you want to motivate existing affiliates and bring professional internet marketers on board you really need to provide a monetary reward program. Reading the other comments in these forums I see some people are asking questions like "what are the use of the points?" and "do we get paid?".
My suggestion is that affiliates should be rewarded an amount that's at least 30% of the expected 1st years average profit on each of their conversions. The soon to be discontinued adsense referral program for firefox / google toolbar combination seems to pay approximately 75c per conversion.
The payment isn't just about profit, but also about reimbursing affiliates for advertising costs in promoting firefox as well as paying due recognition to affiliates for sacrificing their precious time. A more reasonable compensation program is going to result in more time, effort and money directed towards promoting firefox.
Alternative ideas, disagreements or agreements welcome....
Regards,
Wayne
Free Web Browsers

Syndicate content